Monday, August 11, 2014

Great questions and other thiings...

Don't answer these questions. Just read them straight through, and you'll get the point.
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss Universe pageant.
4 Name ten people who have won the Nobel or Pulitzer Prize.
5. Name the last 6 Academy Award winners for best actor and actress.
6. Name the last decade's PGA winners.
How did you do?

The point is, none of us remember the headliners of yesterday.

Yet all the above are huge achievers. They are the best in their fields. But the applause dies. Awards tarnish. Achievements are forgotten. Accolades and certificates are buried with their owners.

Now see how you do on this quiz:
1. List a few teachers who helped your journey through school.
2. Name three friends who have helped you through a difficult time.
3. Name five people who have taught you something worthwhile.
4. Think of a few people who have made you feel appreciated and special.
5. Think of five people you enjoy spending time with.

The lesson:
The people who make a difference in your life are not the ones with the most credentials, the most money...or the most awards.
They are the ones who are most significant in your life.

Friday, August 08, 2014

The Tim Ferriss Book Club

I love books and I take the recommendations of Tim Ferriss of the Four Hour Work Week very seriously.
Below are the books from The Tim Ferriss Book Club, with more to come. They are listed in chronological order, not magnitude of impact.
I hope you enjoy them all as much as I have!

Monday, August 04, 2014

Monthly Invoices Being Ignored?? It's Your Fault!

Stop Blaming Everyone Else
It's YOUR Fault
Last week, being the end of the month, I was expecting a number of clients to dutifully deposit the invoiced amounts into our account... but a significant number didn't.

Chasing up payments is always unpleasant and each of the people I spoke to had a combination of reasons... paperwork, slow economy, issues etc., and my cashflow has taken a massive hit!! And I was blaming everyone and thing but the real cause...ME!

Yes it is MY FAULT that clients have pushed paying me down the list of things to do... I have become someone who they can offend or ignore because I AM NOT INDISPENSABLE to their success. As I reviewed the situation over the last couple of days, it struck me that, if push came to shove, each client would probably say: "Wayne, times are tough, and we have to make economies and one of them is your fee." And regardless of my protestations about contracts and obligations, if I am not creating multiples of my fee in immediate benefits, I have become DISPENSABLE.

As this slowly sank in over the last 72 hours I look at the things I pay without thinking twice about... they are those which I can't do without. And when I thought about the clients who are making difficult choices, it became clear, without me they wouldn't be totally at a disadvantage. So I had become a elective payment and not a MUST HAVE.

So, what am I taking forward from this?? I MUST become a service that my clients cannot do without. Back in the dark ages, companies were totally put out when their YELLOW PAGES advertisement didn't run, and they had a problem for the next 12 months until they could get their advertisement back in the Yellow Pages. And what has happened to the Yellow Pages since Google has claimed the premium position of getting new business for businesses... well, if you miss your Yellow Pages ad, it is not critical to you business success...

I remember my time as a Local Newspaper publisher and when for some reason a client missed getting their advertisement in the Local Business Directory they would ring and abuse the stuff becau
se they would get no work until the next week.

I need to create that situation - my clients need to need me so much that if I am not doing my "stuff" for them, they will miss me so much that they just wouldn't consider not paying my invoice..

Comments please...

Friday, July 04, 2014

The Obstacle is the Way

Ryan Holiday's
The Obstacle is the Way
You will notice a big gap from when I last updated my thoughts...I have been stuck…

It seemed that each new action was being thwarted … I ordered new bank merchant facilities - still not available, extra bank accounts - charge cards went astray, new client “$”s promised but not arriving causing cashflow crisis, my ever faithful Cold Calling for Scaredy Cats seminars not selling, EDM mail senders not working, the alternate PayPal credit card machines taking at least 7 days to travel from Sydney to Perth and as I write, still not here, etc., The list is LONG!! 

And it seemed to me that these were all signs screaming at me to do something else.

But the mist is clearing. Ryan Holiday in his great book, “The Obstacle is the Way”, says the opposite.

And a dark fog seemed to lift when I read those thoughts. The gate to the future is now wide open.


There is always a countermove, always an escape or a way through, so there is no reason to get worked up. No one said it would be easy and, of course, the stakes are high, but the path is there for those ready to it.

The solution:

We know it is going to be tough, but we are ready. We are collected and serious and will not be frightened off. So we shake off the bad stuff as it happens and we soldier on – staring straight ahead as it nothing happened.

If we hold our nerve, nothing really does “happen” and perception makes obstacles nothing of consequence… just stepping stones to success.

Sunday, May 25, 2014

On rules and other things...

Google Slap
I watched Bill Gates being interviewed on Australian televisions Q & A Question: Why don't you pay more tax... don't you think it is unfair how little Microsoft and Apple pay?? Gates answer: We are under an obligation from our share holders to pay only what tax we are legally obliged to pay. They would not be happy if we paid more than we had to. If you want us to pay more tax, change the tax laws and we will be obliged to pay what we are legally obliged to pay. We play by the legal rules..."

Our obligation when we are involved in a game, like Empire Avenue on the net, is to play the game by the rules... we don't have to like the rules, just know them.

Think for content... Google is the biggest game in town. When they are unhappy with what we the players are doing, when we are "gaming the system" Matt Cutts get on YouTube and advises that the rules have been changed... they change the algorithm and off we go and learn the new rules...

Oh how I hate the Google slap but I want to play in their game so I learn the new rules...

To the admins of any net game, all the best guys, just don't kill the game with too many rule changes.

Friday, May 02, 2014

Easiest way to swim, play tennis and ride a bike.

He is my brother
Two young boys walked into a pharmacy one day, picked out a box of tampons and proceeded to the checkout counter.
The pharmacist at the counter asked the older boy, 'Son, how old are you?'

'Eight', the boy replied.

The man continued, 'Do you know what these are used for?'

The boy replied, 'Not exactly, but they aren't for me. They're for him. He's my brother. He's four."

"Oh, really?" the pharmacist replied with a grin.

"Yes." the boy said. "We saw on TV that if you use these, you would be able to swim, play tennis and ride a bike. Right now, he can't do none of those things."