I was thinking this morning... what am I doing that doesn't work any more... and my humbling answer is: MOST OF IT!!
So, using a term that keeps recurring, I have challenged myself to repurpose everything!! That is keep doing some of the same things but fine tuning them to get a different result.
Some of the problem about why my outcomes are less successful than previously is that my targeting hasn't adjusted to the new reality. I was prompted to this thought on my morning walk listening to Joel Weldon. He said he nearly starved selling success programs to people who he thought needed them, so he started selling them to successful people who wanted more success and became himself a major success.
So here are some ideas for a pivot in your thinking:
Keep the machines in your factory but make different things.
Keep your customers but change what you sell them.
Keep you mission, but change your scale.
and in my case, rethink what I have done in the last 20 years.
Rather than think of myself as a renegade think of myself as a disruptor. A renegade is looked down on as someone doing stuff "against accepted practice" and therefore really not to be admired.
Yet, by reframing what I have done, a disruptor is someone who sees the new way before the rest of us, and changes forever how we do things.
25 years ago, I was at a direct marketing conference put on by Australia Post... and at the time I was pioneering fax marketing, and I told the presenter that mail would be obsolete one day, to which he scoffed.
Strangely fax marketing and the fax machine are becoming a distant memory due to the rise and rise of email so faxing was a short flare int eh world of marketing.
However as a disruptor in pioneering email marketing I have seen Australia Post announce its first loss on ordinary mail as people stop sending "real" mail. They haven't stopped writing to each other, rather they have stopped paying Australia Post to deliver their message.
So, I am proud of being a disruptor to ordinary mail. Firstly using fax marketing and then email... and rather than hide from my run in with authorities and those who would protect the unprotectable, I now see my email sending fines as a badge of honour.
UBER is facing fines of $500,000 in Germany for disrupting the taxi industry, yet in 10 years we will struggle to remember how bad taxi service was. Oh I long for the wait in a taxi queue at S
ydney airport to be shorter in time than I spent in the plane on the flight from Melbourne.
So, join my as I "learn, unlearn and relearn" and pivot for change and be happy and proud to be known as a disruptor. http://www.stumpjump.net
Tuesday, September 16, 2014
Monday, August 11, 2014
Don't answer these questions. Just read them straight through, and you'll get the point.
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss Universe pageant.
4 Name ten people who have won the Nobel or Pulitzer Prize.
5. Name the last 6 Academy Award winners for best actor and actress.
6. Name the last decade's PGA winners.
How did you do?
The point is, none of us remember the headliners of yesterday.
Yet all the above are huge achievers. They are the best in their fields. But the applause dies. Awards tarnish. Achievements are forgotten. Accolades and certificates are buried with their owners.
Now see how you do on this quiz:
1. List a few teachers who helped your journey through school.
2. Name three friends who have helped you through a difficult time.
3. Name five people who have taught you something worthwhile.
4. Think of a few people who have made you feel appreciated and special.
5. Think of five people you enjoy spending time with.
The people who make a difference in your life are not the ones with the most credentials, the most money...or the most awards.
They are the ones who are most significant in your life.
Source: Allan Pease Facebook
Friday, August 08, 2014
Monday, August 04, 2014
|Stop Blaming Everyone Else|
It's YOUR Fault
Chasing up payments is always unpleasant and each of the people I spoke to had a combination of reasons... paperwork, slow economy, issues etc., and my cashflow has taken a massive hit!! And I was blaming everyone and thing but the real cause...ME!
Yes it is MY FAULT that clients have pushed paying me down the list of things to do... I have become someone who they can offend or ignore because I AM NOT INDISPENSABLE to their success. As I reviewed the situation over the last couple of days, it struck me that, if push came to shove, each client would probably say: "Wayne, times are tough, and we have to make economies and one of them is your fee." And regardless of my protestations about contracts and obligations, if I am not creating multiples of my fee in immediate benefits, I have become DISPENSABLE.
As this slowly sank in over the last 72 hours I look at the things I pay without thinking twice about... they are those which I can't do without. And when I thought about the clients who are making difficult choices, it became clear, without me they wouldn't be totally at a disadvantage. So I had become a elective payment and not a MUST HAVE.
So, what am I taking forward from this?? I MUST become a service that my clients cannot do without. Back in the dark ages, companies were totally put out when their YELLOW PAGES advertisement didn't run, and they had a problem for the next 12 months until they could get their advertisement back in the Yellow Pages. And what has happened to the Yellow Pages since Google has claimed the premium position of getting new business for businesses... well, if you miss your Yellow Pages ad, it is not critical to you business success...
I remember my time as a Local Newspaper publisher and when for some reason a client missed getting their advertisement in the Local Business Directory they would ring and abuse the stuff becau
se they would get no work until the next week.
I need to create that situation - my clients need to need me so much that if I am not doing my "stuff" for them, they will miss me so much that they just wouldn't consider not paying my invoice..
Friday, July 04, 2014
The Obstacle is the Way
It seemed that each new action was being thwarted … I ordered new bank merchant facilities - still not available, extra bank accounts - charge cards went astray, new client “$”s promised but not arriving causing cashflow crisis, my ever faithful Cold Calling for Scaredy Cats seminars not selling, EDM mail senders not working, the alternate PayPal credit card machines taking at least 7 days to travel from Sydney to Perth and as I write, still not here, etc., The list is LONG!!
And it seemed to me that these were all signs screaming at me to do something else.
But the mist is clearing. Ryan Holiday in his great book, “The Obstacle is the Way”, says the opposite.
And a dark fog seemed to lift when I read those thoughts. The gate to the future is now wide open.
There is always a countermove, always an escape or a way through, so there is no reason to get worked up. No one said it would be easy and, of course, the stakes are high, but the path is there for those ready to it.
We know it is going to be tough, but we are ready. We are collected and serious and will not be frightened off. So we shake off the bad stuff as it happens and we soldier on – staring straight ahead as it nothing happened.
If we hold our nerve, nothing really does “happen” and perception makes obstacles nothing of consequence… just stepping stones to success.
Sunday, May 25, 2014
Our obligation when we are involved in a game, like Empire Avenue on the net, is to play the game by the rules... we don't have to like the rules, just know them.
Think for content... Google is the biggest game in town. When they are unhappy with what we the players are doing, when we are "gaming the system" Matt Cutts get on YouTube and advises that the rules have been changed... they change the algorithm and off we go and learn the new rules...
Oh how I hate the Google slap but I want to play in their game so I learn the new rules...
To the admins of any net game, all the best guys, just don't kill the game with too many rule changes.
Friday, May 02, 2014
|He is my brother|
The pharmacist at the counter asked the older boy, 'Son, how old are you?'
'Eight', the boy replied.
The man continued, 'Do you know what these are used for?'
The boy replied, 'Not exactly, but they aren't for me. They're for him. He's my brother. He's four."
"Oh, really?" the pharmacist replied with a grin.
"Yes." the boy said. "We saw on TV that if you use these, you would be able to swim, play tennis and ride a bike. Right now, he can't do none of those things."