That formula - get more engagement

Wayne Mansfield

When ever you find yourself reading a professional sales page or brochure and you find yourself getting interested and either purchasing or signing up then you must know that you are reading something that has a whole formula behind it and the way it was written isn't just by chance.

Now it's time you learn that formula: - It's called AIDCA

AIDCA stands for:

A – Attention

I – Interest

D - Desire

C – Conviction

A – Action

AIDCA is how to bring out the message in your sales letters/brochures:

This is how it works:

1. Get your readers attention – Create an attractive headline
   
2. Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”
   
3. Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”
   
4. Conviction – This is where the key points to your marketing message should appear.
   
   Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”

Master this formula to grow your business now.

13 People to follow on Google Plus

Here’s the most accessabile top expert niche authority peeps on Google+

+Mari Smith – Relationship Marketing
+Jack Humphrey – Content Curation
+Michel Fortin Sales Copy for IM
+Barry Schwartz SEO
+Denis Labelle Breaking Google+ News
+Martin Maybruck Mobile Websites
+Travis Campbell Affiliate Marketing
+Trey Ratcliff Photography
+Lynette Young Google+ Community
+Robert Scoble Startups
+Darren Rowse Mega Blog Traffic
+François Beaufort Chrome / Chromebook Guru

+Wayne Mansfield that's me.... 

10 Twitter Apps - How many do you use?

Just found this great list of Twitter apps for productivity in managing my Twitter accounts. I am ONLY using 6 of these 10... how about you?

The article starts:

Are you still looking for the best Twitter services and utilities that are able to enhance your tweeting experience and bring more value to it? Look no more for today we will be sharing with you the top 10 Twitter utilities available on the web:

1. bit.ly: The best URL shortner around used by various Twitter applications directly or to leverage their bookmarklets.
2. Ping.fm: A highly valuable service that allows you to publish your updates to many social networks simultaneously.
3. Visibli: Optimizing engagement means sharing great content– even if it isn’t your own. The Engagement Bar shows your brand above each linked page to keep you top-of-mind. Also has analytics.
4. Tweepi: A great Twitter management tools with stats which allows you to follow, flush, reciprocate and clean up your Twitter account based on users’ activity, engagement, retweets and so on.
5. Twitter Split: An interesting tool you can install to allow you to track links in tweets you post.
6. TrueTwit: A Twitter validation tool that helps automate some key services.
7. Twit Longer: A simple tool which allows you to send longer Tweets.
8. Twitter Keys: Blog post with a variety of little icons and images you can add into your tweets to make them more fun and expressive.
9. Follow Friday Helper:  Let’s you easily build thank you & other messages to people who mention, RT, etc. you.
10. TwimeMachine: An easy way  to see all your past Tweets.

Do you FourSquare

Three months ago I meet a young German game developer in Doha and we got to discuss Social Media and in particular FourSquare. So I have been playing with the application since.

So I've been closely monitoring FourSquare, not only as a new social media platform but also from a local user perspective. While most technology businesses have been focusing on the development of location based SMS services, the reliance and support of mobile operators in this region has often been the major stumbling block.

This seems to be the main reason why  FourSquare  will succeed as the one true location based information platform piggybacking on existing GPS technology and of course, Google maps. Well, that and its simplicity and ease of use. The ability for users to find businesses or places of interest, within your current locality, with one click on your mobile offers vast opportunities for retailers, restaurants, bars and cafe's to attract those within their vicinity. For tourists, the ability to check user reviews and tips provides a tripadvisor-type experience not limited to just hotels, while on the go. For local residents, foursquare offers information on new venues that may previously have been missed.

Like most social media platforms, foursquare is totally dependent on user generated content, which provides its biggest challenge. Therefore, platforms such as this can go either one-way or another in terms of user interest and interactivity. Incentives are traditionally seen as the key to sustaining interactivity, which borrows some of the key aspects of loyalty schemes.

FourSquare cleverly incentivise its users by awarding points, which at the moment only has relevance when viewing a league table between your friends or one for the entire city you reside in. That said, the ability for 3rd parties to link to the foursquare API in the same way as facebook and twitter allow, will surely allow applications such as loyalty programs to establish themselves firmly within the foursquare framework.

So if you want to join me on FourSquare, I am WayneMansfield like I am everywhere in Social Media Marketing.

5 Social Media Tricks You Need to Use

Reliable Networks  Directors Paul Fisher and Karl Bairstow, published this article last week:


Once you get the hang of using social media, in particular to promote your business or personal brand, it is easy to forget that there is always something to learn. We quickly get into the habit of doing things the same way every day and never learn or change. For those of us stuck in a rut of social media, here are some tips to try in 2012. I was using them and I think they really work.

Tweet the Tweeter – I hope you have a habit now to thank people for retweeting (RT) of your content. But really, when you think, why do that? Instead, when someone is kind enough to RT something of yours, go back and find one of their recent tweets and RT this. This is the kind of thank you that they will truly appreciate.

Facebook gratitude – maybe you say thank you to your company’s Facebook fans. But do you go to your customers’ walls and say thank you there? If not, you are missing the opportunity to reach a new audience – your customers’ Facebook friends. Although no clients want you to advertise on their wall, most will not mind at all if you post a simple note thanking them for being good customers.

Social Media Magic

Targeted Tweets – you may have noticed that there are some people on Twitter who have tons of followers and generally generate a lot of buzz. Find out who these people are in your industry and your best Tweet – and only the best of your – the contents of their time to time. You should not be targeted with promotional Tweets about your business. Instead, cultivate a list of “Twitter Elite” in your field, and occasionally send them tweets (using its handle in the Tweet) that you think truly interest them. Finally, when they come to respect you, they will RT your content.

Branding Up – it’s very tempting to use social media to promote your business. But if you are really using social media, you are building your brand. Instead position yourself as a representative of your company, you must position yourself as an expert in your field. A reputation as an industry leader and thinker will serve you better in the long run.

Weekend Warrior – weekends can be a great time to break through the Twitter chaos and get the attention of people who are interested in your content. Early weekend mornings are an especially good time to Tweet. Lots of business folks are up early, catching up on work before their day off begins